We build worlds for your customers to explore.
the Problem
What's missing from most marketing?
Storytelling.
"We’ll do it later."
But what if you started marketing from day one?
Instead of putting all your faith in ads or influencers, try:
- Sharing your journey from the start
- Showing the valuable lessons you learned
- Highlighting the problems you solved along the way
Give your audience a world to enter, and they'll come back every week.
Solution
Most companies don't need another ad. They need a world.
They need the right system that:
- Builds trust
- Sparks real connections
- Makes their audience care before they ever buy
But creating and managing that system can feel overwhelming.
That’s where Fat Monk comes in.
We help companies and founders by:
Defining your audience — so the right people find their place in your world.
Developing Your Voice – Crafting a persona with six key stories that break through the noise.
Executing through Content – Setting up a simple system to keep you visible and engaged.
This isn’t about chasing trends or begging for attention.
It's about owning your story, building an audience that returns every week, and giving them a reason to bring others.
The Story Youlogy — The Six Acts
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"You're fat."
The Tibetan master caught me off guard, so I responded:
"Well, you're a fat monk."
We both laughed.
We compared stomach sizes.
He cut off a piece of meat and handed it to me.
We broke bread.
That was my first lesson in wisdom.
Humor was his way of teaching.
Over the next seven years, I spent two of them in his Tibetan temple.
The monks and nuns radiated healing energy.
I was on a self-destructive path and desperately needed healing.
But something else happened.
With my broken Chinese, I picked up on their stories.
I realized each of them had gone through a journey.
I was just a kid from Canada, connecting with people from a small village
I would always be the foreigner, the outsider.
But I was learning something I would carry for the rest of my life.
Stories cut through borders.
- They connect.
- They clarify.
- They heal.
In the end, wisdom is about removing the excess to find clarity.
Because when you cut out the fat, the right story can change everything.
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Storytelling is my temple.
But to build your foundation, you need:
failure.
Over and over again.
After seven years of teaching and mentoring 60 students, I learned:
Failure is part of finding your voice.
Sometimes my students knew more than I expected.
But at a certain point, they all hit a brick wall and asked:
How do I put my personality on the page?
Because that’s what people remember.
I realized 3 values were involved in this process:
Creativity – turning your ordinary experience into the unforgettable.
Communion – sharing your truth so others see themselves in your words.
Community – seeing how your words are fuel for change.
Your voice isn’t built overnight.
Whenever I hurried the process, I stumbled.
Sometimes privately, sometimes publicly.
But one day, you realize the power of sharing your story.
Whether I’m teaching, speaking at AA, or chilling with monks, I’ve seenstories:
- Heal
- Make deals
- Prove you’re real
But it all starts with failing as my foundation.
What’s your foundation?
Founders and media/tech companies.
You’re struggling to stay relevant because you forget one thing:
Media has always been about building a community.
I almost quit LinkedIn a couple of times.
But then I remembered—
My show on Netflix became just another thumbnail.
Because no one asked the audience beforehand why they should care.
I realized the product isn’t enough anymore.
Founders and operators have to be the ones to speak for it.
But I see people in the industry blaming algorithms, distributors, or marketing budgets.
In reality, it comes down to three simple questions:
Do you have a community built before the release?
Does your audience know why they should watch?
Have you documented your journey to build trust?
Because your story builds trust.
And people only buy from those they trust.
When you have an audience, your investors see less risk.
With community, comes yes.
Instead of quitting, I built my own method using what I learned from seven years of teaching storytelling.
I broke it down into three simple steps:
Define my audience – Who is the one person I’m speaking to?
Develop my voice – How do I put my personality into my messaging?
Create a content system – So I don’t waste time second-guessing every post.
This is the same method I now use to help founders and media/tech companies build brands that attract real attention.
I see it all the time.
Great ideas, great projects, but no audience before launch.
If you’re only thinking about marketing after the project is finished, it’s already too late.
I help founders and media/tech companies define their audience, develop their voice, and build a content system so they never feel invisible.
Curious how this could work for you?
Let’s talk.
The Future of Media is Personal
A decade ago, success in film and gamingwas about making the best product and letting the system do the rest.
Studios, distributors, and publishers controlled the pipeline.
Today, the pipeline is gone.The audience decides.
The community decides.
The people who show up for you decide.
Not just on opening weekend.
Not just whenthe game drops.
They decide every day.The industry isn’t changing - it’s alreadychanged.
The ones who win now aren’t just creators.
They are leaders of communities built around their work.
That’s why I started Fat Monk Media.
To help founders and media/tech companies stop waiting for permission and start building relationships that make success inevitable.
Not with ads.
Not with viral luck.
With a story that people care about.
Because when people believe in you, theydon’t just watch.
They follow.
They share.
They invest.
This is where media is going.
If you're serious about staying ahead,let’s build your audience now.
Founders and media/tech companies.
You’re struggling to stay relevant because you forget one thing:
Media has always been about building a community.
I almost quit LinkedIn a couple of times.
But then I remembered:
My show on Netflix became just another thumbnail.
Because no one asked the audience beforehand why they should care.
I realized the product isn’t enough anymore.
Founders and operators have to be the ones to speak for it.
But I see people in the industry blaming algorithms, distributors, or marketing budgets.
In reality, it comes down to three simple questions:
Do you have a community built before the release?
Does your audience know why they should watch?
Have you documented your journey to build trust?
Because your story builds trust.
And people only buy from those they trust.
When you have an audience, your investors see less risk.
With community, comes yes.
Instead of quitting, I built my own method using what I learned from seven years of teaching storytelling.
I broke it down into three simple steps:
Define my audience – Who is the one person I’m speaking to?
Develop my voice – How do I put my personality into my messaging?
Create a content system – So I don’t waste time second-guessing every post.
This is the same method I now use to help founders and media/tech companies build brands that attract real attention.
I see it all the time.
Great ideas, great projects, but no audience before launch.
If you’re only thinking about marketing after the project is finished, it’s already too late.
I help founders and media/tech companies define their audience, develop their voice, and build a content system so they never feel invisible.
Curious how this could work for you?
Let’s talk.
I used to hide.
Because I didn’t want people to know:
the real me.
But you have to show up somewhere.
So I hid in my stories.
I chose writing so I didn’t have to talk to anyone.
If you read my work, you’d see me.
But I still couldn’t look myself in the mirror.
Eventually, I leaned on it too much.
Just like I leaned on crutches like:
- work
- alcohol
- cigarettes
Crutches help you walk, but they don’t help you heal.
Now I write to be seen.
So others can see themselves too.
Only then could I throw the crutches away.
The Practice
Worldbuilding for your business
1-Hour Story Call
One hour, on Zoom.
We map your audience, your voice, and what your weekly beat could sound like.
You leave with a one-page game plan.
For solo founders.
Team Story Session
One hour, on Zoom.
Up to 7 teammates around the table.
Audience, voice, and weekly cadence mapped in your team's words.
For media and tech teams.
Email me, I'll write back in two business days with a one-pageR OF THE VISION.
Develop a content & editorial strategy tailored to your world.
Build an audience that returns to your world every week.
Manage brand positioning, partnerships, and community growth.
